Content creation is one of the most important marketing practices. Through your content, you can attract potential customers to your website, as you are providing free and useful information, as well as continue engaging with existing customers. Not only that, content creation can help boost your website, decreasing your bounce rate because you are providing content for your customers to engage with and improving your SEO (consequently making your website rank higher). Google will see your website as a valuable source of information for your customers.
Don’t believe us? Here are some numbers of how content creation can improve your business*:
· Content marketing can bring 3X as many leads as traditional marketing.
· Businesses that use content marketing get 126% more leads than those that don’t.
· 61% of online purchases are the direct result of a customer reading a blog.
· Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month.
Now that we’ve convinced you that content creation is important, you’re probably wondering how to start and what to write about. Don’t worry – we have 5 content creation strategies to help you out:
Get inspiration from your competitors
If you’re not sure what to create off the bat, go to your competitors’ websites and analyze what they’re doing. Compile a list of 10 favorite blog posts and discuss with your colleagues what subjects would be more suitable for your business.
Interview someone you find inspiring
As a businessperson, you will certainly know many interesting people who you can interview and get some good information from. Putting together a blog using a Q&A format is easier as you will have all the content in hand, plus you’ll learn from experts in the process.
Invite a guest writer
Sometimes creating content can be extremely time consuming, and we know some marketers don’t always have time to sit down and write a blog. But, fortunately, you can ask someone else to write blogs for you. Get in touch with smaller blogs that would appreciate getting some extra publicity and ask if they would be interested in writing something for you.
Pick a product or service, write about what you like and dislike about it, and explain why. Let your audience know if you would recommend it or not.
Repost older posts
This last one couldn’t get any easier. Choose some older posts that didn’t get a lot of attention in the past, then share with your new readers. You can also add some updates about the subject to make it fresh. Recycling is always a good idea!
Now that you are convinced content creation is important and you’ve learned how to start creating your own, here’s our final and most important tip: Get cozy with the numbers. Yes, you need to analyze your content, making sure you are tracking what content is getting more engagement and which are not attracting traffic. Make sure you are setting goals for your posts, whether that’s page views, conversions, or bounce rate. This will help you understand if your content is generating the results you want – and if it’s not, it’s time to sit down and analyze if what you are writing about is targeted to your audience.
The REIGN team includes content creation experts that can write engaging blogs targeted to your audience to boost your business. Contact us!